Digital Marketing triggers conversions.

We will show you how to convert more traffic into leads and convert more leads into sales using a wide range of digital marketing technologies.

FREE Report: Stack Ranking Your Most Important Digital Marketing Initiatives.

Include your name and email in the form below and we will send the report to you immediately. 

What is Digital Marketing?

Using a range of internet technologies including search, digital ads, social media, email, blogs, website content, streaming media, sales funnels, auto-responders, SMS/text and more to reach, engage and generate response from prospects and customers, while measuring analytics at every step of the process.

digital marketing, target, trigger

Target

Identify your target audience using relevant keywords, database segmentation, demographic profiles, geographic locales and behavior triggers.

Content

Create compelling and viral content that is appealing to your target audience: web copy, blogs, digital ads, streaming media, social media and lead magnets.

digital marketing, response, leads

Response

Build an infrastructure to attract, engage and capture responders and sales leads using funnels, landing pages, auto-responders, and social media tools.

response analytics, web analytics

Analytics

Continuously measure at every step of the process to ensure targeting strategy, content and response are performing and delivering ROI.

search engine optimization

Be Found.

Optimize Your Online Presence for Search.

 

  • Search Engine Optimization (SEO) is a broad term that spans many categories all with the aim of making it easy for prospects to find you.  It’s all about production of high quality, relevant content on your company site, in online directories and in paid ads.  We’ll show you how.

SMS, Text messaging, mobile

Search Engine Optimization (SEO)

Your search strategy starts with industry-specific keyword analysis and competitive research.  Transform targeted, high traffic keywords into rich copywriting and strategically built landing pages that attract interested prospects and generate online leads.  Consistent production of high quality, relevant, multimedia content will help you move up in the organic search rankings.

Online Directories

Your website is not your only opportunity to be found.  Listings in Google Business, Yelp! and many industry-specific directories enhance your Search Marketing strategy giving you more ways to connect with prospects.  Often directory listings for your industry or business category rank near the top of page 1 organic results when searching for targeted keywords. 

google my business, yelp, online directories
pay per click, google ads, bing ads, ppc

Pay-per-Click (PPC)

It takes time to rank near the top of organic search results.  Launch paid ads in Google and Bing to get you to the top of the list immediately.  Consider paid ads in directories like Yelp! to rank at the top of your business category.  Targeted search ads drive online lead generation by directing traffic to well-crafted landing pages with lead capture forms.

content marketing

Publish Content.

Get your message out consistently with viral content.

 

  • In order to attract an audience and generate a response, you have to consistently create content of value.  This content will serve as lead magnets to generate response, copy that is indexable in search engines, or posts that are engaging that help you build a tribe.

Landing Pages/Funnels

Your digital ads, search results, emails and social media posts need to direct prospective customers to landing pages or fully automated sales funnels.  These pages provide valuable content your customers are seeking, but more importantly, give you an opportunity to capture their contact information in exchange for further value.  Now you have a system that generates sales leads.

landing pages, sales funnels, marketing funnels, click funnels
email marketing

Targeted Email Marketing

A strong email marketing initiative continuously builds a valuable database of customers and prospects, segments the list for targeted campaigns, and works to convert them into qualified leads or closed sales.  Do not under estimate the power of your own list of your customers. It is far easier to keep them buying again and again than it is to try to get brand new prospects to buy from you.

Blogs and Lead Magnets

Content is king.  Create web pages and blogs to both provide valuable information for your customers and to help your site get indexed more favorably in search engine results.  Create lead magnets (free give-a-ways like industry tips, how-to instructions, white papers and other digital products) that you can offer for free to entice customers to leave you their contact information and become a lead in your system.

blog, content marketing
video, livestreaming, webinar

Video/Livestreaming

Video content helps you attract and build tribe.  Provide valuable videos that educate customers about your industry and provide tips they can use immediately to solve their problems. Livestream your podcasts and webinars to help evangelize your message and engage new prospects. Short form videos also serve as online ads that can be repurposed across many channels.  Your video library is a strategic marketing asset that will continuously draw in prospect customers to engage with your brand and convert into leads.

Audio/Podcasting

Podcasting is very popular because people are always searching for specific content that helps them solve problems and improve their life.  If your business does not yet host a podcast serving your niche, then you are missing a golden opportunity. We can show you how to get the project going.  At the same time we can help you market your podcast to attract and grow your audience.

podcasting, streaming audio
SMS, text messaging, mobile coupons, text messaging, mobile marketing

SMS/Text Messaging

SMS/Text messaging marketing is like email marketing, but with 90%+ open rates.  Collect phone number information with permission-based, customer opt-ins and open up a whole new way to reach the right people with the right message at precisely the right time.  Share mobile coupons with QR codes that can be redeemed at the cash register.

Social Media

The number of social media platforms seems endless, but there is clearly a short list of primary ones you need to have a constant presence.  Social media is not just a great way to reach new people to interact with your brand, but it is also a strong customer service tool to listen to mentions of your company or industry keywords and respond appropriately.  Engage with your audience and continue to provide value to them.

social media, facebook, instagram, twitter, youtube, snapchat, pinterest, linkedin
digital advertising, banner ads

Digital Ads/Remarketing

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your digital ads in front of these audiences as they browse other websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Synchronize Online with Offline

Different customers use media differently.  Don’t depend on a single marketing channel or technology.  Trigger Response can help you align your online and offline marketing initiatives into a single, cohesive marketing strategy that connects with customers in the media they enjoy most.

synchronize direct mail with online marketing, digital marketing

What the Analysts Say

B2B and B2C marketers generate increasing response, leads and revenue using the power of direct marketing to target the right customers with the right message at just the right time.

72% of Online Marketers Know Content is King

isitwp

72% of online marketers describe content creation as their most effective SEO tactic.

Budget 40% of Marketing on Content.

Responsify

The most successful marketers spend 40% of their marketing budget on content marketing.

Video Increases Conversion by 65% 

Aberdeen

4.8% is the average conversion rate for websites using video compared to 2.9% who don’t.

FREE Report: Stack Ranking Your Most Important Digital Marketing Initiatives. 

Include your name and email in the form below and we will send the report to you immediately. 

Digital Marketing.

Generate new revenue streams using search, content publishing, and digital advertising. 


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